Shawn Scott

Founder / Creative Director / Coach

The creative guy on your side

I realize people’s visions through brand strategy and identity design. By aligning my clients’ authentic personality, vision, and objectives to meaningfully connect with their customers. Resulting in memorable brands that are made for people to enjoy for a long time. The level of care I put into my work, translates into impact, competitive advantage, and measurable value for businesses.

My style is equal parts hard-working can-do work ethic and laidback west coast sensibility. I bring confidence, perspective, and creative magic to my role as a designer, creative decision-maker, and trusted coach. My client’s love how easy I am to work with and the level of understanding, collaboration, and care I bring to their projects.

What we do

We offer a comprehensive brand strategy and brand identity design service for new brands and brand refresh clients who want to authentically engage with their customers and cut through their category. Our approach is both strategic and creative. Starting from a strategic foundation allows us to put purpose, intention, and meaning behind our creative decisions. We design brand identities that emotionally connect your story, mission, and purpose with your ideal customer. Once we’ve created the brand, designing all the must-haves to successfully activate it becomes a snap. We have a wide range of expertise in creating packaging, print collateral, apparel, signage, interior branding, digital content, and websites.

We craft brands for people to enjoy. We’d love to hear about your project. Hit us up!

How we do it

Visual Identity (magic)

We create visual identities that emotionally engage people to build lasting connections with your business. Everything you need to communicate as a brand is included: visual assets, messaging, and guidelines. We’re your partners through this journey, and our process is very collaborative to ensure successful outcomes.

Brand Strategy (logic)

Brand strategy allows us to really get to know you, your business, your goals, the category, and your ideal customer and devise informed tactics your brand can take to engage meaningfully with people. The strategy becomes a roadmap that allows us to make informed decisions and stay aligned with a shared vision through the creative process.

Logic + Magic = Competitive Advantage

Services

Brand Vision, Purpose, and Direction
• Brand Consulting
• Brand Strategy
• Brand Research
• Concept Development
• Brand Messaging & Naming
• Content Strategy

 

Brand Creative
• Brand Identity & Logo Design
• Packaging & Print Design
• On-Premise Branding
• Campaign & Event Graphics
• UI / UX Design
• Illustration

 

Brand Activation
• Pre-Press Production
• Production Coordination
• Staging & Installation
• Ecommerce & CMS Setup
• Content Production

 
 

Branding Project Add-ons

Packaging

For food and beverage brands, the right packaging is critical to the success of the business. Having the right strategy and brand identity behind it will make it a snap and more impactful on the shelf. From conceptualization to multi-sku systems, we gotchu!

Retail Packaging Systems
Beer Can Labeling
DTC Packaging
FDA & COLA Compliance
Pre-Press Production
Production Coordination

Print

We are living in a “material world”. We design and see through the production of all of the tangible components that become part of a memorable and impactful experience.

Merch & Apparel
Printed Collateral
Pre Press Production
Production Coordination

Spaces

Physical spaces that bring the vibe to life. From taprooms to cocktail bars, events, and tradeshow displays. There’s no more meaningful way for someone to experience your brand than in real life.

Interior Design
Decor Sourcing
Signage Systems
Murals & Branded Displays
Staging

Digital

Share your story, expand your reach, and make your place on the interweb. We can design, develop, and implement your digital presence, in addition to producing the content itself.

Content Styling
Digital Strategy
Photography
Social Content
Web & eCommerce

Process

Discovery
We’ll review what we heard from you – your challenges, story, goals, and vision – to define the project brief

 

Strategy
We’ll do an analysis of your customers, the category, and align with you on a shared strategic vision

 

Creative
We get to work on the identity concepts, checking in with you at key points to ensure we stay aligned

 

Handoff
We set you up for success by outputting the toolkit, and guidelines to make launching your brand a snap

 

Have Questions? Hit us up!

We’d love to hear about your project! Schedule a FREE 30 min. chat to vibe it out.

Need a hand deciding what to do next?

We offer a 90-minute “Brand Assessment”. It’s like a coaching session for your brand! We’ll take a top-down look at your unique situation and have a 1:1 work session to bounce ideas, answer questions, determine the right options for your project, and plan where to go next. The cost is $300 and can be applied to the cost of your project if you decide to move forward with us. Click “Hit us up!”, fill out the form, and select “Brand Assessment.”.