Every project begins with a conversation, and ends with a brand you'll never want to let go of.
BRANDS FOR FOOD, BEVERAGE & HOSPITALITYSSStudio is a full-service brand strategy and design studio in San Francisco, CA. We don't just make beautiful things — we design your brand for growth.
A brand design agency founders trust
Fieldwork Brewing Co. Admiral Maltings Magnolia Brewing New Belgium Brewing Golden Road Brewing Cellarmaker Brewing Co. Drake’s Brewing Co. Gravity Heights Good Food Foundation Rhinegeist Golden Rule Spirits Wunderbar Bamboo Breakfast Co. Manhattn’s Joyride Pizza MacRostie Winery Adonna Wines Cavaña Holy Water Chef Lisa DahlWe’ve partnered with successful brands from the West Coast to the coast of Western Europe!
YOUR CREATIVE CO-PILOTShawn Scott
Founder & Creative Director
I've spent 15+ years building brands that people deeply connect with — from neighborhood craft breweries, bars, and restaurants, to international retail brands. My approach blends sharp brand strategy with creative execution, because the best-looking brand won't grow your business without the right foundation.
Clients tell me I'm so much more than a creative partner — solution-oriented, deeply collaborative, and someone who genuinely cares about the outcome beyond the project.
Strategic design that scales businesses.
WHAT WE DOWe offer comprehensive brand strategy and identity design for new brands and brand refresh clients in food, beverage, and hospitality. Every creative decision is made with purpose — so your brand doesn't just look right, it performs right.
From your first logo to full retail and digital expansion, we're built to grow with you.
What can we dream up for your next venture?
The LogicWe get deep into your business, category, and ideal customer to build a strategic roadmap that guides every creative decision — so you never wonder if something is
"on brand."
Brand Strategy
Bold, beautiful brand identities that emotionally connect your story with the people you're building for. Every asset, message, and guideline you need to launch — included.
Visual Identity
The MagicWhen strategy and design come together, the result is a brand that cuts through the noise and gives customers a real reason to choose you — every time.
Competitive Advantage
The ResultOur Services
Brand Srategy & Innovation
Brand & Product Development
Consumer & Category Research
Differentiation & Positioning
Naming & Messaging
Project Roadmaps
Investor Pitch DecksIdentity Design
Brand Visual Identity & Logo Design
Packaging & Print Design Systems
On-Premise Branding
Campaign & Event Graphics
IllustrationInterior Design
Spatial Design Plans
Finish & Decor Selection
Signage Design Systems
Structural Signage Designs
Murals & Branded Displays
Installation CoordinationPrint & Packaging
Custom Packaging Systems
Beverage Labeling
DTC Packaging
Merch & Apparel
Printed Collateral
Pre Press Production
Production CoordinationDigital & Content
Digital Strategy
Social & Digital Marketing
Content Production
Websites & eCommerce
CMS Implementation
Content StylingWhether you're launching your first brand or refreshing one that's ready to scale, we take you from strategy through launch.
Project Minimum $5,000 · Brand identity projects from $8,500 · Full strategy + identity from $15,000Everything you need for a successful brand — under one roof.
Our process makes getting off the ground seamless from day one to launch day.
How we work1
We dig into your challenges, story, goals, and vision to define a project brief that keeps us aligned from day one.Discovery
2
We analyze your customers and category, then align on a shared strategic vision — the roadmap for every creative decision.Strategy
3
We develop identity concepts collaboratively, checking in at key milestones to ensure the work reflects your vision.Design
4
We get to work designing everything you need to successfully launch your business, coordinating the entire production process.Production
5
Launch
I’ll oversee the project through production and provide you with the guidelines and assets to maintain your brand past launchWant to wrap this up and take it to-go?
Still unsure where to start?
Have a brand that needs a second opinion? The Brand Assessment is a focused 1:1 work session with Shawn — like a coaching session for your brand.
We'll take a top-down look at your situation, answer your questions, and map out exactly where to go next. The $300 fee applies directly to your project if you decide to move forward.Perfect for: New founders not sure where to start · Brands feeling outdated · Entrepreneurs burned by bad design before · Anyone who wants expert recommendations for their brand.Need an expert to assess the situation?The Brand Assessment
— clarity in 90 minutes.
90-minute 1:1 session with Shawn
Full brand situation analysis
Strategic recommendations
Clear next steps and options