BRANDS FOR FOOD BEVERAGE & HOSPITALITY

You've laid a solid foundation. Now let's build something worth believing in.

SSStudio is a full-service brand strategy and identity design studio in San Francisco, CA specializing in food, beverage, and hospitality brands. We don't just make things look good — we fully activate brands for founder’s driven towards success.

HAVE A PROJECT? LETS CHAT

Trusted By Founders

We’ve built successful brands from the West Coast to the coasts of Western Europe

The Creative Business Leader Behind SSStudio

Shawn Scott
Founder & Creative Director

I've spent 20+ years building brands that people deeply connect with — from neighborhood craft breweries, bars, and restaurants, to national retail brands. My approach blends sharp brand strategy with creative intuition, because the best-looking brand won't grow your business without the right foundation.

Clients tell me I'm the creative partner they didn't know they needed — easy to work with, deeply collaborative, and someone who genuinely cares about the outcome beyond the project.

20+
Years of Expertise

100+
Brands launched

2+
Cups of Coffee Per Day

What we do

Strategic design that scales businesses.

We offer comprehensive brand strategy and identity design for new brands and brand refresh clients in food, beverage, and hospitality. Every creative decision is made with purpose — so your brand doesn't just look right, it performs right.

From your first logo to full retail and digital expansion, we're built to grow with you.

HAVE A PROJECT? LETS CHAT 
The Logic

Brand Strategy

We get deep into your business, category, and ideal customer to build a strategic roadmap that guides every creative decision — so you never wonder if something is "on brand."

The Magic

Visual IDentity

Bold, beautiful brand identities that emotionally connect your story with the people you're building for. Every asset, message, and guideline you need to launch — included.

The Result

Competitive Advantage

When strategy and design come together, the result is a brand that cuts through the noise and gives customers a real reason to choose you — every time.

Our Services

Brand Srategy

Brand Audits
Consumer & Category Research
Differentiation & Positioning
Naming & Messaging
Brand Voice & Aesthetic
Brand Tactics & Pillars

Print & Packaging

Brand Audits
Consumer & Category Research
Differentiation & Positioning
Naming & Messaging
Brand Voice & Aesthetic
Brand Tactics & Pillars

Identity Design

Brand Identity & Logo Design
Packaging & Print Design
On-Premise Branding
Campaign & Event Graphics
UI / UX Design
Illustration

Digital & Content

Brand Audits
Consumer & Category Research
Differentiation & Positioning
Naming & Messaging
Brand Voice & Aesthetic
Brand Tactics & Pillars

Interior Design

Brand Identity & Logo Design
Packaging & Print Design
On-Premise Branding
Campaign & Event Graphics
UI / UX Design
Illustration

Everything you need for a successful brand — under one roof.

Whether you're launching your first brand or refreshing one that's ready to scale, we take you from strategy through production.

Brand identity projects from $8,500 · Full strategy + identity from $15,000
How we work

A process crafted to you from day one to launch day.

1

Discovery

We dig into your challenges, story, goals, and vision to define a project brief that keeps us aligned from day one.

2

Strategy

We analyze your customers and category, then align on a shared strategic vision — the roadmap for every creative decision.

3

Design

We develop identity concepts collaboratively, checking in at key milestones to ensure the work reflects your vision.

4

Production

We get to work designing everything the you need to successfully launch the brand

Want to box this up and take it to-go?

5

DOWNLOAD OUR PROCESS DECK

Launch

I’ll oversee the project through production and provide you with the guidelines and assets to maintain your brand past launch

The Brand Assessment
— clarity in 90 minutes.

90-minute 1:1 session with Shawn
Full brand situation analysis
Strategic recommendations
Clear next steps and options

$300

BOOK A BRAND ASSESSMENT 
Fee applied to your project cost if you move forward

Not sure where to start? Have a brand that needs a second opinion? The Brand Assessment is a focused 1:1 work session with Shawn — like a coaching session for your brand.

We'll take a top-down look at your situation, answer your questions, and map out exactly where to go next. The $300 fee applies directly to your project if you decide to move forward.
Perfect for: New founders not sure where to start · Brands feeling outdated · Entrepreneurs burned by bad design before · Anyone who wants expert eyes on their brand
Need an expert to assess the situation?

The Brand Assessment
— clarity in 90 minutes.

WHAT FOUNDERS SAY

Real results. Real relationships.

Working with SSStudio felt less like hiring a designer and more like finding a true creative partner. Shawn cared about the success of our brand as much as we did.

–Dave McLean, Founder
Hidden Splendor Beer Co.

Working with SSStudio felt less like hiring a designer and more like finding a true creative partner. Shawn cared about the success of our brand as much as we did.

–Donna Kato, Founder
Adonna Wines

Working with SSStudio felt less like hiring a designer and more like finding a true creative partner. Shawn cared about the success of our brand as much as we did.

–John Ottman, Founder
Holy Water